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Marketing Thinking for Startup Guys
October 5, 2012 @ 12:30 PM - 2:00 PM| Free
Startups Connect: Marketing Thinking for Startup Guys
Most of the startup founders come from technical or business backgrounds.
Naturally they think much more in terms of “features”, “revenue streams” and “development cycles” rather than in terms of “customer journeys”, “brand attributes” and “consideration sets”.
But small and big companies from Zendesk to Apple have shown that good marketing thinking is at least as crucial to the success of a startup, as the product itself.
In this talk we’ll explore some of the most useful marketing concepts and see how they can be applied for the benefit of businesses at any stage.
|Date:||5 October 2012 (Friday)|
|Venue:||Solution Lab, Cyberport Entrepreneurship Centre, Level 5, Core F, Cyberport 3, 100 Cyberport Road|
|Fee:||Free-of-charge (light lunch will be provided)|
|Target:||Incubatees, Alumni, CCMF Grantees and ICT startups|
To register, please visit http://tribalddb.cyberport.hk and fill in the requested info by 3 October 2012.
Organizers: Hong Kong Cyberport and Tribal DDB Hong Kong
About the Speaker:
Mr. Georgy Strakhov, Digital Strategist, Tribal DDB Hong Kong.
George (Georgy) Strakhov was born in Georgia, USSR. After spending some time in Moscow State University studying South Asian History, Hindi and Urdu he understood that his calling was more in the present rather than in the past. At the age of 18 he dropped out from university to start two businesses: ESL school and a web development studio. Accidentally he stumbled upon advertising industry & got fascinated by the spirit of changing human behavior as a practical way of studying it. He soon joined a rapidly growing digital agency in Moscow as a New Business Lead focused on international Clients. He later co-founded Tribal DDB Moscow and led its Client Service and Strategy department for 3 years. At the end of 2010 he decided to follow his dream to see the world. In 2011 George moved to Hong Kong and joined Tribal DDB Hong Kong as a Digital Strategist. Outside work George is a happy husband, a father of two, a runner, a musician, a social entrepreneur and last but not least a dreamer.
- October 5, 2012
- 12:30 PM - 2:00 PM
- Event Category:
- Sharing and Social Event
- Cyberport Solution Lab
- Cyberport Entrepreneurship Centre, Level 5, Core F, Cyberport 3, 100 Cyberport Road Hong Kong + Google Map