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Marketing Thinking for Startup Guys

October 5, 2012 @ 12:30 PM - 2:00 PM

| Free

Startups Connect: Marketing Thinking for Startup Guys

Most of the startup founders come from technical or business backgrounds.

Naturally they think much more in terms of “features”, “revenue streams” and “development cycles” rather than in terms of “customer journeys”, “brand attributes” and “consideration sets”.

But small and big companies from Zendesk to Apple have shown that good marketing thinking is at least as crucial to the success of a startup, as the product itself.

In this talk we’ll explore some of the most useful marketing concepts and see how they can be applied for the benefit of businesses at any stage.

 

 

Date: 5 October 2012 (Friday)
Venue: Solution Lab, Cyberport Entrepreneurship Centre, Level 5, Core F, Cyberport 3, 100 Cyberport Road
Time: 12:30-14:00
Fee: Free-of-charge (light lunch will be provided)
Target: Incubatees, Alumni, CCMF Grantees and ICT startups
Language: English

To register, please visit http://tribalddb.cyberport.hk and fill in the requested info by 3 October 2012.

Organizers: Hong Kong Cyberport and Tribal DDB Hong Kong

About the Speaker:

Mr. Georgy Strakhov, Digital Strategist, Tribal DDB Hong Kong.

George (Georgy) Strakhov was born in Georgia, USSR.  After spending some time in Moscow State University studying South Asian History, Hindi and Urdu he understood that his calling was more in the present rather than in the past.  At the age of 18 he dropped out from university to start two businesses: ESL school and a web development studio.  Accidentally he stumbled upon advertising industry & got fascinated by the spirit of changing human behavior as a practical way of studying it. He soon joined a rapidly growing digital agency in Moscow as a New Business Lead focused on international Clients.  He later co-founded Tribal DDB Moscow and led its Client Service and Strategy department for 3 years.  At the end of 2010 he decided to follow his dream to see the world. In 2011 George moved to Hong Kong and joined Tribal DDB Hong Kong as a Digital Strategist.  Outside work George is a happy husband, a father of two, a runner, a musician, a social entrepreneur and last but not least a dreamer.

Details

Date:
October 5, 2012
Time:
12:30 PM - 2:00 PM
Cost:
Free
Event Category:

Venue

Cyberport Solution Lab
Cyberport Entrepreneurship Centre, Level 5, Core F, Cyberport 3, 100 Cyberport Road Hong Kong
+ Google Map

Organizer

Cyberport
Website:
http://tribalddb.cyberport.hk
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