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HKDA Designers’ Voice Series:”Free Pitching – Problems and Solutions”

October 6, 2012 @ 1:45 PM - 5:30 PM

| $200

What is the effect of free pitching on your business and how is the practice impacting upon creative firms?

Is there ever a time when free pitching makes financial sense?

How can agencies navigate this minefield and make it out the other side?

Designers are still asked to do it, with some feeling like they have no choice but to do so. But in an environment where many consultancies incur an enormous cost of sale and devalue their offerings by routinely giving their thinking away for free, some agencies have quit pitching altogether and are thriving. How? We are delighted to be able to invite Mr Francis Lee, Mr Kelly Sze, Mr Gary Tam and Mr Eddy Yu to share their own tips to effectively deal with free pitching.

Language: Cantonese

Speaker: Mr Francis Lee – Founder, FRA Group, Mr Kelly Sze – Founder, Edeas, Mr Gary Tam – Founder, RedGoodss, Mr Eddy Yu – Founder, CoDesign

Mr Francis Lee- Founder, FRA Group
Francis Lee is the Chairman of HKDA and the Founder of FRA Group – Francis Lee & Associates Limited, FRA Limited, and the brand CULTURE REPUBLIC. He has gained a broad spectrum of international experience in both interiors and architectural practice. Francis has been responsible for many large-scale multi-national corporate projects including retails, hotels, offices and all kinds of commercial projects since 1987.

Mr Kelly Sze- Founder, Edeas
Kelly Sze has been involved in the design industry for over twenty years and is considered one of the pioneers of interactive design in Hong Kong. As Creative Director of Edeas, Kelly is responsible for the overall quality and effectiveness of its projects by overseeing every aspect of the creative process and by working closely with its clients. Kelly was Chairman of the HKDA (2010-12) and actively engaging in its activities to promote the design industry in Hong Kong.

Mr Gary Tam- Founder, RedGoodss
Gary Tam has worked over twenty years specializing solely focused on the retail, entertainment, leisure and lifestyle brands entering or operating in the region. He founded TeamWorkDesign 1996 and joined forces with Terry Waterhouse founded RedGoodss in 2006. They set out to establish a visionary yet practical multi-disciplinary design and implementation consultancy, which looks provides a 360 degree range of service’s be able to deliver a one stop solution for client.

Mr Eddy Yu- Founder, CoDesign
Eddy Yu founded CoDesign with Hung Lam in 2003, which is specializing in branding design. Trying to promote social betterment by design, they established CoLAB in 2010, a collaborative platform connects young designers with NGOs and social enterprises. Eddy was Chairman of HKDA (2006-2008) and is now a Fellow Member of the Association.

In this seminar you will learn:

1. The state of free pitching in the HK and around the world
2. The pros and cons of free pitching
3. The impact of crowdsourcing on the design profession
4. What can the HK Design profession do at the firm and client level to discourage free pitching
5. How to respond to requests for free pitching
6. Intellectual property issues of free pitching

Our speakers will take us through this hotly debated issue. Come and learn from experienced design experts and network with other designers!

Time: 1:45pm – 5:30pm
1:45pm: Registration at Door
2pm-2:50pm: Networking Reception (With Food & Drinks)
2:50pm-3pm Welcome speech from Chairman
3pm-3:30pm New Members Introduction
3:30pm-5pm Designers’ Voice Roundtable: “Free Pitching – Problems and Solutions”
5pm-5:30pm Small Group Informal Networking with Speakers

Fees:
HKDA Members FREE ENTRY
Non-members HK$200*
Student HK$50*

Payment Method:
Cheque / Paypal / Bank Transfer

*Remarks:
Non-Members could subscribe as HKDA Affiliate Member to waive the payment of this seminar. (Please contact the HKDA Secretariat at 852-25273936 for application)

Catherine Mui
Chairperson, Event Planning Subcom of HKDA

Details

Date:
October 6, 2012
Time:
1:45 PM - 5:30 PM
Cost:
$200
Event Category:

Venue

CoCoon
3/F, Citicorp Centre, 18 Whitfield Road, Tin Hau Hong Kong
+ Google Map
Phone:
31582999

Organizer

HKDA
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