Learn how to keep up with the constantly evolving world of mobile marketing. In this class, we will cover the fundamentals of mobile marketing as well as all the up and coming trends. Finally, you will actually develop and present your own comprehensive mobile marketing plan to solve a real business problem.
• Speak confidently about SMS, MMS, HTML5, NFC, QR Codes, LBS, and more.
• A clear understanding of mobile search.
• A practical framework for deciding between mobile apps and mobile web, and more.
• Develop a cross channel mobile marketing plan to solve a case study presented to you in class.
ABOUT THE INSTRUCTOR(S)
Digital Marketing Consultant
Mac Ling is an experienced digital marketer with over twelve years of marketing experience, and seven years specifically focused around mobile. He spent five years with Sprint Nextel in the US where he had a number of roles, first managing the the marketing of all Wireless Data products (Sprint TV, Sprint Music, Sprint Navigation, mobile apps, ringtones, text messaging, games, and more) and later managing the $85MM USD Wireless Data business at Sprint’s prepaid brand, Boost Mobile. He then joined iCrossing, a global digital marketing agency, where he helped Fortune 500 brands like Toyota, Kia Motors, Fidelity Investments, and Marriott Hotels develop their cross-channel digital marketing strategies. Mac is currently a freelance digital marketing consultant based in Hong Kong.