In this class, students will learn about the basics of crowdfunding and its role in the changing landscape of small-scale financings, as well as the key considerations for launching a successful crowdfunding campaign.
With the rise of crowdfunding as an alternative solution to raising capital, the landscape for entrepreneurial financing is rapidly evolving. There are estimated to be over 500 crowdfunding platforms in development worldwide, up 60% from a year ago according to Massolution, a research advisory firm specializing in the industry.
Overview of crowdfunding platforms – what they are, how do they work, and who uses them?
Key considerations when planning a crowdfunding campaign
Strategies for executing a successful crowdfunding campaign
Vicky Wu is the co-founder and CEO of ZAOZAO, the world’s first crowdfunding platform for Asia-based emerging designers. ZAOZAO was recently named one of “Top 15 Hottest Crowdfunding Sites Out There” by Business Insider and profiled on TechinAsia and SGEntrepreneurs among other publications. Prior to launching her company, Vicky was a financial analyst at Goldman Sachs, working with clients on capital introduction, setup and build-out out of their businesses in Asia. Vicky earned her bachelor’s degree from Harvard in 2009. She blogs on ZAOZAO about post-banking and behind-the-scenes startup life, and performs regularly in concerts with the Hong Kong Chamber Orchestra.